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Book review

Trump’s Never Give Up

A book of inspiration for worldly success Donald J. Trump is a businessman globally known for his achievement in the global business arena. Along with this identity and familiarity, he is also a best selling author and a media personality. J. Trump is considered to be the icon of success the world over. Another identity about Trumph is that he is the founder of Trump University. The inspirational and motivational book Never Give Up tells Trump's ups and down in life and how he gradually became a gigantic figure in the competitive US business world. As businessmen, Trump, in this book, talks about his biggest challenges, lowest moments, and toughest moment in the face of adversity and how these adversities result in a success in his later life. Trump is an icon of success. He gives us courage and guidance on how to deal with adversity .Through following his guidelines one can find-out the gateway to success. Trump writes ……………. "I believe the so-called 'impossible' is very often possible, if you're willing to work very hard, and if you realise that problems can become opportunities." At the very beginning stage of his career as a real estate businessmen, Trump faced many odds, obstacles and learnt a lot on the existing shortcomings in the real estate sector. But every odd ultimately led him to the glorious world of success. Day by day, Trump learnt on the key-issues of business world and prepared himself to take the ultimate challenge. He says, "When I hear the word No, it becomes a challenge to me". This type of positive attitude and confidence lead him to paramount position in the global business scenario. In the introductory section of the book Trump himself writes…….. "I'm writing Never Give Up- to let you know that you should be prepared and to try to help you with the situations you might encounter. Learn from my problems and experiences, and you'll do a better job of anticipating and solving your own. And remember the way I see it, the bigger the problem, the bigger your chance for greatness." According to the words of Trump, a lot of success depends on how well you can handle pressure. He suggests to focus on objective insights and solutions. Pressure will be diminished and disappeared by clobbering it with a positive attitude. In the chapter "I Love a Good Fight" Trump says that adversity is a fact of life. It is not possible to get an adversity- free day. Here, his suggestion is -accept this adversity as a challenge-rather than a disappointment. Be bigger than the problems, be ready to fight for your rights and all will be well- Trump firmly believes. "Separating yourself from the Complaining Crowd" is another important chapter of the book. In this section Trump quotes from Shapkesperaes Julius Caesar "The fault is not in our stars, dear Brutus but in our Selves". Trump's clear message is that "We are responsible for ourselves; we are responsible for our own luck" . -(Mizanur Rahman Jewel, writer, columnist, currently teaches English language and literature in the dept of English, The Millennium University, Dhaka, Bangladesh )