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Atari embraces new era of gaming

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CNN Online:
The gaming pioneer-which spearheaded arcade games and home video-game consoles-is reinventing itself to adapt to the era of mobile and social games. Atari has been synonymous with games and gaming since Nolan Bushnell and Ted Dabney founded it in 1972. The company's products, such as "Pong" and the Atari 2600, helped define the computer entertainment industry from the 1970s to the mid-1980s.
About five years ago, the company got away from developing its own games to focus on publishing and distribution. Atari CEO Jim Wilson said it was a complicated time for the company and the brand.
"(Atari) got bought by this retail distribution company that focused primarily on building non-Atari brands and distributing third-party titles," Wilson said. "The Atari name was then being used as a corporate name on a retail distribution company. That didn't make any sense to me."